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Expanded analytics reporting for members

Empower your recruitment strategy with our advanced analytics platform—providing you with peer-driven insights and trends to help you make smarter, data-backed decisions faster.

Expanded analytics reporting for members

Empower your recruitment strategy with our advanced analytics platform—providing you with peer-driven insights and trends to help you make smarter, data-backed decisions faster.

Reliable, daily data

Access daily data updates directly from Common App to stay ahead in a competitive admissions landscape.

Timely data for decision-making

Member colleges can access reliable data that is updated daily, such as suspect and prospect trends, empowering them to make timely adjustments to their recruitment strategies.

We know the source. We trust the source, and we've been able to get some really interesting insights from it that I don't think we would have had otherwise.

-Erin Verity, Florida State University

Peer benchmarking*

Custom defined peer groups allow you to evaluate your college’s performance in comparison to aggregated data from similar colleges.

Competitive analysis

Members can see where they stand against their peer groups, enabling them to spot both opportunities and areas for improvement.

Supports data-backed strategic decisions

Members can make more informed decisions on recruitment and admissions based on how their performance compares against groups of similar peer institutions. Peer benchmarking also helps colleges determine whether trends are unique to their institution or shared by their peers.

Data privacy:

Data is anonymized by aggregating groups of at least 10 institutions to protect an individual college’s privacy.

*Peer benchmarking is only available to members on the custom platform.

“It pulls data that it's important for us so that I can go back to our vice president, our president, our campus stakeholders and share what's happening in real-time. And it benchmarks us against our peers, which was also an important feature through this platform that we really have enjoyed this cycle.”

-Christie Smith, Nazareth University

Easy to use

A user-friendly interface allows for a quick export and integration of data into reports and presentations.

Save time

Users can quickly download and incorporate data into presentations, making it easier to communicate findings with internal teams, stakeholders, and decision-makers.

Feature breakdown

  • Essential and Standard platforms

    Institutional trends

    • Included Daily updates of suspects, prospects, applicants
    • Included Filters to analyze subgroups
    • Included Historic comparison for 2 years of data
    • Included No data upload required

    Benchmarking

    • Not included Custom benchmark groups
    • Not included No data upload required
    • Not included No additional costs

  • Custom platform

    Institutional trends

    • Included Daily updates of suspects, prospects, applicants
    • Included Filters to analyze subgroups
    • Included Historic comparison for 2 years of data
    • Included No data upload required

    Benchmarking

    • Included Custom benchmark groups
    • Included No data upload required
    • Included No additional costs

  • 3rd party competitors

    Institutional trends

    • Included Daily updates of suspects, prospects, applicants
    • Included Filters to analyze subgroups
    • Included Historic comparison for 2 years of data
    • Not included No data upload required

    Benchmarking

    • Not included Custom benchmark groups
    • Not included No data upload required
    • Not included No additional costs

Contact your 
Member Relations Representative 
to choose the platform that best suits your institution’s needs. Not a member yet? No problem. There’s still time to become a member and take advantage of Common App’s robust recruiting tools. 
Learn more 
about how Common App membership can help you leverage student data and identify applicant trends.